Strategy Implementation, Evaluation, and Control

Name

Institution

Strategy Implementation, Evaluation, and Control

Environmental Scanning

战略实施代写 In its international strategy, Royal Ltd has franchised its business to various subsidiaries operating in the global markets.

 

Strategy Implementation

Royal Ltd International Strategy

In its international strategy, Royal Ltd has franchised its business to various subsidiaries operating in the global markets. Royal chose franchise for it is cheap with a high level of adaptation in the markets. The international strategy enables the company to make simultaneous expansion into different regions of the world (Norwich University Online, 2015). The subsidiaries act independently and operate as if they were local companies. They also offer financial investment as well as managerial capabilities needed to run the franchise. The franchise operates with minimum coordination from the parent company. The franchise agreements signed with the parent’s company allow the franchise to market the product on behalf of the company.

Royal Ltd also gives licenses companies for its products and brand to be marketed in the international market. As such, it gives patent rights as well as a trademark to the licensees. This way, the company has expanded to different countries where establishing itself as a new company might be problematic.

Strategy Implementation  战略实施代写

Strategy implementation involves putting the plans into action for the realization of the company goals.

Financial Objectives

  • To maintain tremendous growth each year
  • To break even by the end of the first year of operation
  • To continuously lower the variable cost of the project

The Royal Ltd aims to have three distinct customer sets which we will focus on:

  • Small and medium-size companies
  • Learning institutions
  • Government agencies

Milestone  战略实施代写

Below are the milestones that identify the key marketing programs.

Adverts Start End Budget ($) Responsible   Section responsible  
Marketing strategy 1/12/2018 5/1/2019 0 A Marketing
Company website 1/12/2018 5/1/2019 200 A ICT
Profitability 1/12/2018 30/6/2019 0 A Accounting
Others 1/12/2018 31/12/2019 0 A Operations
Total cost advertising 200
Public relation 30/8/2018 31/6/2019 1000 B Operations
Direct marketing 30/8/2018 31/6/2019 2000 C Marketing
Total budget 3200

Influence of Governance and Ethics  战略实施代写

Governance and ethics refer to the policies and processes which an organization is controlled and directed. The company powers and accountability flow from the shareholders to the board of management then to the managers through the company CEO.

The company has established structure flowing from shareholders who give power to the board of directors who act for the interest of the shareholders. The board then hire the Chief Executive Officer who becomes accountable to the board. The CEO has the team that works under him to ensure the goals of the company are achieved. At every level, the powers flow downwards from the shareholders to the lowest employees. Each of the lower employees is accountable to the higher authority.

On the other hand, the flow of accountability back up the flow of powers. Moreover, the company is guided by the policies and principles which stipulate how powers and accountability are implemented. As such, the company has established internal rules, for instance on how to election of boards members a done.

The Company Social Values  战略实施代写

The company has realized that working for profitability should not be the only objective but integrating community in its agenda is also key to its success. As such, it has invested heavily on social values. Among other things, Royal Ltd has participated in environmental protection such as recycling waste waters, proper waste disposal, and the use of renewable energy sources such as solar powers. The company also work in humanitarian issues by making donations to the children homes, hospitals and education. Further, Royal Ltd. also participates in helping the community through charitable works and supporting vulnerable community groups. Taking part in social responsibilities are vital to ensuring the company became integrated and identified with the community.

Innovation and Diversification  战略实施代写

In its bid to grow, Royal Ltd. has used innovation and diversification simultaneously. In this context, innovation is the creating new products and ideas with market value. Innovation strategy has enabled the company to build new products which are attractive and responsive to market needs. Diversification, on the other hand, is entering into other markets and industries and therefore increase the company profitability. To diversify the company, plan to do business in various industries including hospitality and technology.

Legal Limitations  

As an oil and gas production company, Royal Ltd. is limited by the Federal Law on Oil and Gas. The law prohibits the exportation of oil produced from the U.S. Therefore, regardless of how Royal becomes successful it cannot export its oil outside the country. As a way to grow internationally, the company uses a franchise approach to growing.

Evaluation and Control  战略实施代写

Strategic Metrics

Goal-Based Monitors

The metric determines whether business goals met and satisfied. Royal Ltd strategic goals are establishing an affordable quality crude oil product for its customers. To measure this strategy, a question like how the products can meet the needs of the customers as well as being affordable and of the required quality (Ross & Lam, 2011). Another key goal is keeping the customers satisfied. The metric for this goal is asking how the customers are responding to the product regarding sales and placing another order after the first one. When customers put another order, it means they are satisfied with the product service therefore willing to buy more of it.

Policy-Based Monitors

It is a metric for determining whether the true business intent of the business policy is achieved — for instance, the policy for monitoring actor’s behavior regarding the business operations (Ross & Lam, 2011). In this case, Royal Ltd makes sure that orders on credit over $ 1000 are credit checked before they are processed. Another policy is to ensure that all the company support employees wear a uniform for identity.

Key Financial Ratios  战略实施代写

Royal Ltd. compiles annual financial analysis to measure its financial performance. Below are some of the financial ratios covered in its financial analysis.

Activity Ratios

i.  Inventory turnover: Measured by dividing the cost of goods sold by the average inventory (Lan, 2012). When high turnover is calculated means higher sales of the product, therefore, there should be more productive to serve the market.

ii.  Receivable turnover: Measured by dividing net revenue by average receivables (Lan, 2012). The ratio measure how the company can collect its receivables. It is a measure of the rate at which the company can turn the customer’s receivables into cash.

iii. Payable turnovers: Calculate the rate at which the company can settle its receipt payables (Lan, 2012). It measured through dividing credit purchases by average payables.

Asset turnover: It measures how the company has efficiently used assets to generate revenues (Lan, 2012). It is calculated by dividing net revenue by average total assets. For sufficient use of assets, the company needs to have high asset turnover ratio.

Liquidity Ratio  战略实施代写

Used to measure credit worthiness of the company.

i. Current Ratio: Compares the current assets against current liabilities. A low ratio means the company is not able to meet its immediate obligations and vice versa.

ii. Cash Ratio: Calculated by dividing short-term securities by the current liabilities

Profitability Ratios

Measures the ability of the company to make returns on their investment.

i. Gross Profit Margin: Measured through dividing gross income with net revenue. High gross profit ratio indicates good performance in the industry.

ii. Net profit margin: Measured through dividing net income with net revenue. It compares the net income with net revenue.

iii. Operating Profit Margin: Measure by dividing operating income by net revenue. High margin indicates good performance and vice versa.

References  战略实施代写

Lan, J. (2012). 16 Financial Ratios for Analyzing a Company’s Strengths and Weaknesses. Retrieved from https://www.aaii.com/journal/article/16-financial-ratios-for-analyzing-a-companys-strengths-and-weaknesses.touch

Norwich University Online. (2015). International Business Strategies in a Globalizing World. Retrieved from https://online.norwich.edu/academic-programs/resources/international-business-strategies-globalizing-world

Ross, R., & Lam, G. (2011). Strategy-Based Metrics for Measuring Business Performance: Commentary: Business Rules Community / Business Rules Journal. Retrieved from http://www.brcommunity.com/articles.php?id=b659

战略实施代写
战略实施代写

战略实施,评估与控制

名称

机构

战略实施,评估与控制

环境扫描

战略实施代写 在其国际战略中,Royal Ltd已将其业务特许权授予在全球市场运营的各个子公司。

 

策略的执行
皇家有限公司国际战略

在其国际战略中,Royal Ltd已将其业务特许权授予了在全球市场上运营的各个子公司。皇家之所以选择特许经营,是因为其价格便宜,并且在市场上具有很高的适应性。国际战略使公司能够同时扩展到世界不同地区(诺里奇大学在线,2015年)。子公司独立运作并像本地公司一样运作。他们还提供经营特许经营所需的财务投资以及管理能力。专营权在母公司的最低限度协调下运作。与母公司签订的特许经营协议允许特许经营代表公司销售产品。

Royal Ltd还向其许可的公司提供产品和品牌,这些产品和品牌将在国际市场上销售。因此,它向被许可人授予专利权以及商标。这样,公司已扩展到不同的国家/地区,在这些国家/地区建立新公司可能会遇到问题。

战略实施 战略实施代写

战略实施涉及将计划付诸行动以实现公司目标。

财务目标

每年保持巨大的增长
在运营的第一年末达到收支平衡
不断降低项目的可变成本

Royal Ltd的目标是拥有三个不同的客户群,我们将重点关注这些客户群:

中小型公司
学习机构
政府机构

里程碑 战略实施代写

以下是确定关键营销计划的里程碑。

Adverts Start End Budget ($) Responsible   Section responsible  
Marketing strategy 1/12/2018 5/1/2019 0 A Marketing
Company website 1/12/2018 5/1/2019 200 A ICT
Profitability 1/12/2018 30/6/2019 0 A Accounting
Others 1/12/2018 31/12/2019 0 A Operations
Total cost advertising 200
Public relation 30/8/2018 31/6/2019 1000 B Operations
Direct marketing 30/8/2018 31/6/2019 2000 C Marketing
Total budget 3200

治理与道德的影响 战略实施代写

治理和道德是指组织受控制和指导的政策和流程。公司的权力和问责制从股东流向董事会,再通过公司首席执行官流向经理。

公司建立了由股东授权的董事会流向董事会的董事会,董事会为股东的利益行事。然后,董事会聘请首席执行官对董事会负责。首席执行官拥有在他之下工作的团队,以确保实现公司目标。在每个级别,权力从股东流向最低的员工。每个较低的雇员都要对上级负责。

另一方面,责任流支持权力流。此外,公司以政策和原则为指导,这些政策和原则规定了权力和问责制的实施方式。因此,公司建立了内部规则,例如关于如何选举董事会成员的决议。

公司社会价值观 战略实施代写

该公司已经意识到,为盈利而努力不是唯一的目标,而是将社区纳入其议程也是其成功的关键。因此,它在社会价值上投入了大量资金。除其他事项外,Royal Ltd参与了环境保护,例如回收废水,适当的废物处理以及使用可再生能源,例如太阳能。该公司还通过向儿童之家,医院和教育捐款来处理人道主义问题。此外,Royal Ltd.还通过慈善工作参与社区活动,并为弱势社区群体提供支持。参与社会责任对于确保公司融入社区并与社区认同至关重要。

创新与多元化 战略实施代写

为了发展,Royal Ltd.同时使用了创新和多元化。在这种情况下,创新就是创造具有市场价值的新产品和新想法。创新战略使该公司能够开发出有吸引力的新产品,并能对市场需求做出响应。另一方面,多元化正在进入其他市场和行业,因此增加了公司的盈利能力。为了使公司多元化,计划在包括酒店和技术在内的各个行业开展业务。

法律限制

作为石油和天然气生产公司,Royal Ltd.受《联邦石油和天然气法》限制。法律禁止出口美国生产的石油。因此,无论皇家如何成功,它都不能将其石油出口到国外。作为国际增长的一种方式,该公司采用特许经营的方式进行增长。

评估与控制战 略实施代写

战略指标

基于目标的监视器

该度量标准确定业务目标是否达到和满足。 Royal Ltd的战略目标是为客户建立负担得起的优质原油产品。为了衡量这一战略,需要考虑一个问题,例如产品如何满足客户的需求,以及如何负担得起并达到所需的质量(Ross&Lam,2011年)。另一个主要目标是使客户满意。此目标的度量标准是询问客户对产品的销售反应如何,并在第一个订单之后下一个订单。当客户再次下订单时,这表示他们对产品服务感到满意,因此愿意购买更多的产品。

基于策略的监视器

它是确定业务策略的真正业务意图是否实现的度量标准,例如,用于监控参与者关于业务运营的行为的策略(Ross&Lam,2011)。在这种情况下,Royal Ltd确保在处理$ 1000以上的信用订单之前先对其进行信用检查。另一项政策是确保所有公司支持员工的制服都统一使用。

关键财务比率

Royal Ltd.汇编年度财务分析以衡量其财务绩效。以下是其财务分析中涵盖的一些财务比率。

活动率

一世。存货周转率:用销售商品成本除以平均存货来衡量(Lan,2012年)。计算高周转率意味着产品的更高销售额,因此,应该有更高的生产力来服务市场。

ii。应收账款周转率:用净收入除以平均应收账款来衡量(Lan,2012年)。比率用于衡量公司如何收取应收账款。它是公司将客户的应收款转换为现金的汇率的度量。

iii。应付账款周转率:计算公司可以清算其应收款应付账款的汇率(Lan,2012年)。它通过将信贷购买额除以平均应付款项来衡量。

资产周转率:衡量公司如何有效利用资产产生收入(Lan,2012年)。它是通过将净收入除以平均总资产得出的。为了充分利用资产,公司需要具有较高的资产周转率。

流动资金比率

用于衡量公司的信誉度。

一世。流动比率:将流动资产与流动负债进行比较。较低的比率意味着公司无法履行其即时义务,反之亦然。

ii。现金比率:通过将短期证券除以流动负债来计算

获利率

衡量公司获得投资回报的能力。

一世。毛利润率:通过将总收入除以净收入来衡量。高毛利率表明该行业表现良好。

ii。净利润率:通过将净收入除以净收入来衡量。它将净收入与净收入进行比较。

iii。营业利润率:用营业收入除以净收入来衡量。高利润率表示性能良好,反之亦然。

References  战略实施代写

Lan, J. (2012). 16 Financial Ratios for Analyzing a Company’s Strengths and Weaknesses. Retrieved from https://www.aaii.com/journal/article/16-financial-ratios-for-analyzing-a-companys-strengths-and-weaknesses.touch

Norwich University Online. (2015). International Business Strategies in a Globalizing World. Retrieved from https://online.norwich.edu/academic-programs/resources/international-business-strategies-globalizing-world

Ross, R., & Lam, G. (2011). Strategy-Based Metrics for Measuring Business Performance: Commentary: Business Rules Community / Business Rules Journal. Retrieved from http://www.brcommunity.com/articles.php?id=b659

战略实施代写
战略实施代写
 
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