To: Anne Parmigiani
From: Weikang Zou
Subject: Mario Andretti Case Analysis
案例分析代写 It analyses the current situation and gives recommendations for the way forward for Michael Andretti and his Autosport team.
The following presents an analytical case study of the Mario Andretti case.案例分析代写
It analyses the current situation and gives recommendations for the way forward for Michael Andretti and his Autosport team.
The main issue facing Mano Andretti Racing is obtaining funds to take them through the season. Racing is a high-cost business. The team estimated that they need between twenty-six and thirty million dollars to fund their activities for the season without including drivers’ salaries. This meant that they had to choose their sponsor keenly as he would play a significant role in offsetting their costs.
The Andretti legacy had created value for Mario Racing through their wins. From Mario Andretti, who was the first racer in the family, they had attracted the winning culture. Mario was a global name, having won three different leagues. This winning culture created value for Mario Racing as it meant that sponsors would fancy them, and they had a considerable following.
The team had created a rarity in their consistency.案例分析代写
From Mario and ow, his son Michael, they had created a racing family brand that would live for generations. This means that the current generation wins would be carried forward to support the image of the future generations. The team could not be easily imitated. The Andretti had been built for many years when Mario started racing. Now, Michael would carry on the flag. They had a one-of-a-kind family racing brand that others could not build.
Once Mario went into racing, he built a team in the name of Mario Racing. The team collaborated to ensure consistent wins over the years. Now, Michael had taken over under the name Andretti Autosport. This shows that the Andretti family had structure and organization in their business. In addition to winning, they also analyzed the business to evaluate its future and take the necessary measures.
Andretti Autosport had two options for engine sponsorship, Honda and Chevy. According to the engine’s technical performance, both engines were equally qualified. The only difference was in the throttle system and the pistons. Honda’s throttle system used “drive by wire” while Chevy’s system used an electric control. Honda’s pistons used forged aluminum alloy, while Chevy’s pistons used billet aluminum.
When considering social media scores and the Indy 500 effect, there was a significant difference between the two brands. Chevy had 940,000 followers, while Honda had 850,000 followers. Though Honda had fewer followers, it had a more active audience compared to Chevy. Honda had an active audience of 8,300 while Chevy had an active audience of 1,300 at the Indy 500. This shows Andretti’s team’s social media impact on the brand. Honda’s statistics were higher than Chevy’s simply because Honda was sponsoring the Andretti team.
Comparing Honda’s and Chevy’s racing performance, Honda had not won any car manufacturer’s title from the time Chevy came back into the game in 2012. Moreover, there was only one Honda-powered drivers’ champion, which was in 2013. Though Michael had won most of his races, he knew that the engine was the critical factor.
The adaptation of standardized aerodynamic bodies in the Indy 500 meant that engines would play a significant role in winning. This comparison proves that a Chevy engine may be better compared to the Honda engine. Chevy performed better in the car manufacturer’s title and seemed to have a better performance reputation.
The Andretti family should maintain its consistency in winning. 案例分析代写
The team has already built a legacy where winning is in its right. This means that the team should focus on the decision that ensures that they win consistently now and in the future. The legacy has to be maintained. The team should choose the Chevy engine sponsorship. The Andretti family had proven that they were a skilled team winning the championship with a lower grade Honda engine.
However, this could be attributed to many factors such as the team’s prowess, vehicle aerodynamics, vehicle weight, and the driver’s skill. Changing to Chevy offers the team a higher competitive advantage since the engine performs better. A better-performing engine combined with a highly skilled team will provide better results. Moreover, the standardization of Car chassis in the Indy 500 means that the battle for the title will be based on the engine used.
The Chevy engine promises better performance for the team. Once the Honda contract expires at the end of the season, the team should approach Chevy for a new contract. However, to be sure of the performance offered by the Chevy engines, the team should have a temporary, preliminary contract where they are allowed to carry out tests using the Chevy engines.
They will test the Chevy engines on their cars and evaluate their overall performance. The Honda engine performance should be the performance threshold. If the Chevy engine beats the Honda threshold, they can choose to continue and sign a season contract. Otherwise, they should renew their contract with Honda.
In conclusion, the main target is winning and the best engine will be that which gives better performance. Though Chevy looks better theoretically, it would be prudent to first test their engines before signing a long-term contract. The tests would then give a clear indication of the best sponsorship deal for the team.
Mano Andretti Racing面临的主要问题是获得资金以度过整个赛季。赛车是一项高成本的业务。车队估计他们需要26至3000万美元来资助本赛季的活动，其中不包括司机的薪水。这意味着他们必须敏锐地选择赞助商，因为他将在抵消费用方面发挥重要作用。
Andretti的遗产通过他们的胜利为Mario Racing创造了价值。来自马里奥·安德雷蒂（Mario Andretti），他是家庭中的第一个赛车手，他们吸引了获胜的文化。马里奥（Mario）是一个全球性的名字，赢得了三个不同的联赛。这种胜利的文化为Mario Racing创造了价值，因为这意味着赞助商会看中他们，他们拥有大量的追随者。团队在一致性方面创造了稀有性。
根据引擎的技术性能，两个引擎均具有同等资格。唯一的区别是节气门系统和活塞。本田的油门系统使用“线控驱动”，而雪佛兰的系统使用电子控制。本田的活塞使用锻造铝合金，而雪佛兰的活塞使用铝坯。但是，考虑社交媒体得分和Indy 500效果时，两个品牌之间存在显着差异。雪佛兰（Chevy）有940,000位追随者，而本田（Honda）有850,000位追随者。尽管本田的追随者较少，但与雪佛兰相比，它的观众更为活跃。本田在Indy 500的活跃观众为8300，雪佛兰的活跃观众为1300。这表明Andretti团队的社交媒体对该品牌的影响。本田的统计数字高于雪佛兰的数字，这仅仅是因为本田赞助了安德烈蒂车队。
车队已经建立了成功的基础。这意味着团队应该专注于确保他们现在和将来都持续获胜的决策。必须保留遗产。车队应选择雪佛兰引擎赞助商。 Andretti家族已经证明他们是一支技术娴熟的团队，他们凭借较低等级的本田发动机赢得了冠军。但是，这可能归因于许多因素，例如车队的实力，车辆的空气动力学特性，车辆的重量以及驾驶员的技能。更换为雪佛兰为团队提供了更高的竞争优势，因为发动机性能更好。性能更好的引擎与高技能的团队相结合将提供更好的结果。此外，Indy 500中汽车底盘的标准化意味着争夺冠军的依据将是所使用的发动机。
总之，主要目标是获胜，而最好的引擎将是性能更好的引擎。 尽管从理论上说雪佛兰看起来更好，但是在签订长期合同之前先测试他们的引擎还是明智的。 然后，测试将清楚地表明该团队的最佳赞助协议。