Events & Project Management

活动与项目管理代写 The Melbourne International Film Festival or MIFF is the annual film festival held for three weeks in Melbourne in Australia…

Introduction:

The Melbourne International Film Festival or MIFF is the annual film festival held for three weeks in Melbourne in Australia. The festival was started in the year 1952 and it is also referred as one of the oldest film festivals of the world. The MIFF 2018 was started on 2nd August and it went till 19th August and the event is a highly successful one. The aim of the paper is to analyze different aspects of the event. MIFF is an Australian cultural organization which has an important role in shaping the national and international cultural map of Melbourne and the organization has been a key player in order to build a particular sense of connectedness and community in the city of Melbourne (Moeran & Pedersen, 2018).

Set up: 活动与项目管理代写

The set up of the MIFF 2018 was excellent and all of the factors related to the event were taken care of. Among them the first thing was promotion. It was very important thing for the event was to promote the event so that maximum number of people can attend the event and the promotional activities of the event were not only confined within Melbourne but it was targeted at the people living in different cities of Australia and the event was also promoted among the people of other countries as well (Gardner, 2018). People from different countries of the world came to visit MIFF 2018 due to the promotional activities carried out by the team. The promotion of MIFF 2018 in Melbourne includes online promotion as well as offline promotion.

In online promotion, the authority has used social media marketing, email marketing etc to reach the potential audience and as the film festival is quite old and there are many people present in Melbourne or in other countries who visit the film festival every year, sending a mail with the details of the programs has helped the event to be a successful one (Hope, 2004).

The main objective of the event is to adopt high performance, independence, creativity, inspiration, integrity and good governance approaches for the event and the marketing strategies adopted by them has helped a lot to attract the audiences across the globe and make the event successful (Wong, 2018). In international markets, the MIFF authority has also adopted online promotional tools such as social media, different types of websites etc in order to let people know about the event and the support they can get from the authority of the festival if they come to Melbourne to be a part of the festival. 活动与项目管理代写

The use of technology was widespread in the event which helped to conduct the event properly, without any type of issue.

The first and most important use of technology for MIFF 2018 can be found in the area of the apps developed by MIFF. The apps were developed for many purposes. The main purpose of the app is to let people to explore the program and to purchase the tickets of it. In the app, the audiences can browse the program by their name, venue, date, category, country and director. As MIFF 2018 had a total of 300 movies of different countries and authors, it was difficult for the general audiences to find out a movie and its details if they are not categorized properly (Martin, 2018).

In case of MIFF, the audiences did not face any problem to find out the information of a particular movie through the app and website of the event. The audiences could also find out ‘What’s on’ at the festival on a daily basis. The app was highly technological and it was quite user friendly as well. The audiences could shake the app in any of the programs present in it to take a chance in the event.

There was an area present in the app where the audiences could find out if the sessions are Selling Fast or Sold Out in order to avoid missing it out. 活动与项目管理代写

The database of the app and website was huge and the MIFF committee had kept all types of information in the website and app to be accessed by the audiences and the audiences could also watch the trailers of the films which were shown during the festival in the seventeen days. The app of MIFF also had information on the city of Melbourne and the venues in which the movies will be screened (Martin, 2018). There were a number of dining partners present with the MIFF and the details of the addresses of the dining partners were also provided in the app and website of the event so that people coming from a different country to visit the event can also easily find out where they can eat in Melbourne  (Holmes & Ali-Knight, 2017).

Another important segment of the app of MIFF 2018 was the area of buying and downloading tickets.

The audiences were able to buy tickets quite securely during the event and it was a highly convenient feature of the app because people from all over the world visited the event and a huge number of people also booked the tickets through app. Not only international audiences but a huge number of people of Melbourne also used the app to book the tickets to watch movie in the festival as it was a convenient option and the rush for tickets were high during the event. People used to stay in long queues to book the tickets. Another initiative taken by MIFF was green environment initiative. The MIFF committee made paperless efforts to book tickets through the app in which the tickets were scanned at the entry gate at the cinema hall and there was no need to show paper tickets in order to enter into the hall(Holmes & Ali-Knight, 2017).

There were some other features present too in the app such as the audiences were allowed to create a shortlist of the films which they want to watch in the app and they could also share it through the social media. The ticketed sessions could also been shared with friends through email. The audiences could also find out the nearest food and film partners and they were also entitled for some special offers. So, these were some of the technological initiatives taken by MIFF 2018.

Site/venue suitability: 活动与项目管理代写

There were a total of nine venues present for the event on different days of the event. The venues in which the event was accomplished were ACMI Cinemas and MIFF Box office, Forum Melbourne and MIFF Festival lounge, Comedy Theatre, Hoyts Melbourne Central, Kino Cinemas, Space @ Collins, Regent Theatre, Village Roadshow Theatre and the Wheeler Centre. The venues were chosen quite carefully by the committee keeping different factors on mind such as accessibility, parking etc (Richards, 2018). The venues are highly popular in Melbourne and almost all people living in the city know the places, although the maps were given to the audiences and potential audiences through brochures given in different points of the city. On an average, each of the venues had a total audience capacity of seven hundreds which meant that the venues were quite large.

The safety and security of the audiences were the utmost concern of the committee and they took different steps to ensure that the participants do not face any type of threat or issue while watching the shows in the halls. Proper checking methods were employed by the committee and it was highly ensured that none of the audiences can enter into the hall without showing valid identity card along with the tickets in printed format or in web format(Holmes & Ali-Knight, 2017). 活动与项目管理代写

The best thing about the venues is that all of them are located at the central positions of the city and all forms of public transports are available to reach there or to come from there.

The trams, busses and trains are the main transportation options to roam in the city and proper guides were given to all of the audiences who had come to the city from different international locations to be a part of the event. It was not difficult at all to find out the right transportation option based on the needs of the audiences. The metro train stations were also quite close to the venues and among them the most important metro train stations are Melbourne Central, Flinders Street and Parliament. There was an extensive night network present as well for all public transports on the weekends with all night metropolitan trains and trams during the event and the committee also arranged late night busses for those who watched the late night shows during the event. The audiences were also given the timetable information of the transportation options(Rittichainuwat & Rattanaphinanchai , 2015).

The venues were also suitable in terms of the parking as well. 活动与项目管理代写

The committee employed a company to work as parking partner with them and the parking facility was provided to the audiences for a price of $18 for the entire day. The use of technology in the parking area was also quite excellent because an online app and website was developed which allowed the audiences to select their parking and book in advance so that they could avoid the hassles of parking on the spot. There were a total of nine designated parking areas considered which are located in short distances from the venues(Pillai et al., 2019).

The traffic was managed by the volunteers of the MIFF 2018 executing committee as well as Melbourne Police. There were some congestion found before the beginning of the shows of the venues but these were managed properly by the committee members and it was ensured that the traffic movement of the nearby streets was smooth. For example, Flinders Street is a high traffic area and in the first day of the event, the traffic in the street was quite high but the volunteers managed it quite properly and no traffic jams were experienced during the event in the street(Michelini et al., 2017).

The committee adopted proper rules and regulations for occupational safety measures. More than 18000 people were working in the process of arranging the event and they were engaged in different types of activities. All of them were given proper training by their respective organizations so that any type of accidents of injuries can be avoided and all of the people working in the event were able to complete the event successfully without any type of injuries or accidents(Laing & Frost, 2017).

 

Stakeholders: 活动与项目管理代写

There were a number of stakeholders present in the MIFF 2018 and they can be divided into two segments and they are internal stakeholders and external stakeholders. The first and most important external stakeholders of the event were the audiences of the event who purchased the tickets to watch the movies in the event. The second group of external stakeholders is the directors of the films which were shown in the festival. There were a total of 300 directors present in the event to interact with the audiences after watching the movies. The internal stakeholders for the event are the organizing committee and its members.

The fourth group of stakeholders was the government of Australia who helped the organizing committee by providing their support in different areas such as parking, venues arrangement etc. There were other stakeholders present as well such as the dining and transport partners of the event, different companies engaged in the arrangement activities of the event etc. (Richards, 2017).

 

Power (Keep satisfied)

Audiences

(Manage closely)

Directors

(Monitor)

Organizing members

(keep informed)

Government of Australia

Interest

 

活动与项目管理代写
活动与项目管理代写

Stakeholder mapping, P/I Matrix 

Risk matrix:

Steps taken to avoid the risks Details of the risks and overcoming it
Crime reduction policy As people were coming from different countries of the world, a standard crime reduction policy was adopted to eradicate any kind of crimes during the event.
Drugs policy It was ensured that the audiences cannot enter into the movie shows with any type of drugs.
Alcohol policy A strong alcohol rule was adopted for the event and the organizing committee ensured that nobody can enter into the venues with alcohol.
Accident reporting The organizing committee ensured that if any person would face any type of accident during the event, the person is taken to the hospital immediately and the treatment starts as soon as possible.

First aid provision

All audiences were provided first aid provision if they needed it during the event.
Crowd safety 活动与项目管理代写 Ensuring crowd safety was a major risk in the event because some of the venues in which the event was arranged were located in high traffic areas and crowd management in the areas was a major thing.
Fire works All types of fire safety equipments were kept in all of the venues in which the event was organized.
Gas safety The organizing committee also ensured the gas safety measures in all of the venues of the event. 活动与项目管理代写
Medical urgency Medical team was present in all of the venues so that they could manage all kinds of medical emergencies of the audiences or the crew members, if any.
Sanitation risk The MIFF 2018 organizing committee developed appropriate sanitation plan in all of the venues of the event as well.

Waste management risk

As the event was a seventeen day event and a huge number of people attended the event, without proper waste management plan, the surrounding communities would have been affected but the MIFF committee ensured appropriate waste management plan so that surrounding areas of the venues are clean and the risks of different types of diseases can be avoided.
Injuries and accidents of the people working in the event 活动与项目管理代写 In the MIFF 2018 event, more than 15000 people worked together to make it a successful one and proper training and guidelines were given to them so that they can function properly by avoiding the risks of accidents and injuries.
Food safety All dining and food partners of MIFF event 2018 were ensured that they provide all necessary food safety documents to the examining committee of MIFF before they were given final nod to start working in MIFF 2018.
Emergency plan Proper emergency evacuation plan was developed for all of the venues in which the movies were shown in MIFF 2018. The emergency exit plan was also provided to the audiences along with their tickets which could help them to find out the nearby exit in case of emergency

(Armbrecht & Andersson, 2017)

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Conclusion: 活动与项目管理代写

From the paper it can be concluded that the MIFF 2018 was a highly successful event and the organizing committee of MIFF had ensured that the audiences coming from domestic as well as international countries do not face any type of problems during the event. They were provided all kinds of supports they need to enjoy the event. The committee adopted appropriate marketing strategies as well to let the audiences know about the details of the event and the technological implementation for the event was quite good as well. Different forms of risk management strategies were also adopted by the committee to ensure that no risks arise during the event.

 

References:

Armbrecht, J., & Andersson, T. D. (Eds.). (2017). Event Impact. Routledge.

 

Gardner, G. (2018). The Melbourne Film Festival 2018. Melbourne Film Festival, 2-3.

Holmes, K., & Ali-Knight, J. (2017). The event and festival life cycle–developing a new model for a new context. International Journal of Contemporary Hospitality Management, 29(3), 986-1004. 活动与项目管理代写

 

Heyer, J. (2018). The Film Struck Country. Melbourne Film Festival.

 

Holmes, K., & Ali-Knight, J. (2017). The event and festival life cycle–developing a new model for a new context. International Journal of Contemporary Hospitality Management, 29(3), 986-1004.

Hope, C. (2004). A History of the Sydney and Melbourne Film Festivals, 1945-1972: Negotiating between culture and industry (Doctoral dissertation, University of Canberra).

Laing, J., & Frost, W. (2017). Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues. In Exhibitions, Trade Fairs and Industrial Events (pp. 15-34). Routledge.

 

Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event venue satisfaction and its impact on sponsorship outcomes. Event Management, 21(3), 319-331.

 

Moeran, B., & Pedersen, J. S. (Eds.). (2018). Negotiating values in the creative industries: Fairs, festivals and competitive events. Cambridge University Press.

Martin, A. (2018). Thirty-Ninth Melbourne Film Festival: Thanks for the Memory. Cinema Papers81(December), 62-64.

Martin, A. (2018). Here and Elsewhere: The View from Australia. Dekalog3: On Film Festival, 98-106. 活动与项目管理代写

Pillai, S. K. B., Kamat, K., Scaglione, M., D’Mello, C., & Weiermair, K. (2019). Film tourism and its impact on residents quality of life: A multi logit analysis. In Best Practices in Hospitality and Tourism Marketing and Management (pp. 181-199). Springer, Cham.

 

Richards, G. (2017). Eventful Cities: Strategies for Event-Based Urban Development. The SAGE Handbook of New Urban Studies, 43

Rittichainuwat, B., & Rattanaphinanchai, S. (2015). Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination. Tourism Management, 46, 136-147.

 

Richards, S. (2018). Popcorn & politics: the queer film festival’s relationship with homonormativity and social empowerment. Journal of Tourism Management, 9(8), 110-120.

Wong, C. H. Y. (2018). Film festivals: Culture, people, and power on the global screen. Rutgers University Press.

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