AMB330 Digital Portfolio

Assessment 2 Search Strategy


Marketing代写 SEM is a useful tool to increase Health Consumer Queensland’s brand awareness and reach potential customers across the web.



Student name: Yang Yang

Student ID: n9589643


Tutor: Kaitlyn Gillies

Tutorial time: 6:00-8:00 pm



SEM is (Search Engine Marketing) an effective form of internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.Marketing代写 Through an advertising technique to submit keywords to well-known search engines, it can help companies’ content rank higher among search engine traffic (Rouse 2016).

This is an effective way to increase product visibility. A strong SEM strategy not only provide the best user experience, but also gains competitive advantage to increase market share as possible (Sherman, 2018).Marketing代写 Health Consumer Queensland can use SEM strategy to identify key points of the brand and to increase the number of site searches for target customers and prospective customers, which can achieve advertising goals.

Target audiences use search at every stage of their decision process. Marketing代写 Therefore, it is essential for Health Consumer Queensland search presence to be accurate, informative and easily available.





Google AdWords communicates tailored information to specific audiences by using accurate Keywords. Using attractive keywords such as “health”, “family”, and “charity” in ads will call consumers to act, generating high impressions to drive high quality enquiry for Health Consumer Queensland. Marketing代写 Furthermore, this SEM eliminating keywords that may bring negative impressions including “bad” and “worst”, which will improve the ad quality and increase consumer attraction.

HCQ has presented a monthly budget of $10,000 which suggest a daily expenditure of $330 for Google AdWords. Therefore, four SEM campaigns were created for Health Consumer Queensland to segment ad groups into the correct channels. Marketing代写 They are “Health Consumer Queensland”, “Participate in HCQ”, “Health policy and system” and “Facebook”.

As people’s awareness of health concept increases in Australian, more and more consumers are concerned about the relationship between health consumers and health system.Marketing代写  These ad group can show a more categorized look and optimize the website for best performance (Search Engine Journal, 2018).

In addition, according to Google Trend finds (2019), search volume found amongst search terms related to health, family, Marketing代写 charity and service are increasing in Australia over the past 12 months.





In conclusion,Marketing代写  SEM is a useful tool to increase Health Consumer Queensland’s brand awareness and reach potential customers across the web.



4.0 References

Rouse, M. (2016). Search engine marketing (SEM). Retrieved from:


Google Trend. (2018). Search term camparison. Retrieved from:,health,donate,charity,service


Sherman, S. (2018). What is SEM? And How It Benefits Your Business Marketing. Retrieved from:


Search Engine Journal. (2018). Keyword Grouping: Why you Need It& How to Do It. Right. Retrieved from:



5.0 Appendices

Appendix A: Google Trends findings


























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