Six Sigma in Luxury Car Sales
Luxury代写 Six Sigma approach can be used to improve customer services in the sales of luxury cars. The approach is used to address…
Six Sigma approach can be used to improve customer services in the sales of luxury cars. The approach is used to address business opportunities and solve business problems (Pestorius 19). DMAIC will be used to demonstrate how to increase sales and customer satisfaction in the luxury car company. The aim is to increase car sales from 200 to 400 cars per week.
译文：六西格码方法可用于改善豪华车销售中的客户服务。该方法用于解决商机和解决业务问题（Pestorius 19）。 DMAIC将用于演示如何提高豪华车公司的销售和客户满意度。目的是将汽车销售量从每周200辆增加到400辆。
Step 1: Define
The company intends to solve the issue of low sales per week. Comparatively, the sales per week are low considering the high number of visitors per week. It is an indication that there is a gap in customer services that need to be filled. The main stakeholders are the sales representatives, customers, and managers. If customer customer satisfaction is increased and gaps in service filled, car sales will increase from 200 to 400 cars per week.
Step 2: Measure
The data is collected through feedback systems and random interviews. The company seeks to understand the types of luxury cars clients are looking at; the level of satisfaction; and areas they think need to be improved. The proposed changes include improving car show experience by redesigning and adding more salesmen from the current 20 to 30 salesmen. The company also intends to bring on a variety of luxury cars in line with customer requests. The company proposes to open online sales and exhibitions as a way of increasing visitors, accessibility and customer services. The key success factors are increase in sales from 200 to 400 cars per week and an increase in car inventory.
Step 3: Analyze
Luxury customers need personalized services with a sales representative for easier question and answer (Steel par. 6). They also need convenience and accessibility of the company showroom and products. Automobile companies are going online to access more customers at ease. Online exhibitions and sales offer flexibility and convenience to customers. Improvement of these areas creates a better customer experience.
Step 4: Improve
The company needs an online platform where customers can access a variety of luxury cars, and make orders. The company also needs to increase its salesmen from the current 20 to 30 and train them on providing personalized services to clients both at the showroom and online. These measures will increase customer reach, experience, and services and hence increase overall sales.
Step 5: Control
One of the main controls is the percentage of the sales representatives meeting their prospect goals. The meeting of targets should increase tremendously if the measures are well-implemented. The traffic and buyer behavior in the online platform will indicate improvement in customer service and experience.
Six Sigma has provided an effective approach in sales strategy formulation. The luxury car sales company is not only able to identify the problem and formulate the solutions but also develop control mechanisms. Continuous review of the process is essential to keep check of the emerging issues in the company.
Pestorius, Michael S. “Apply Six Sigma to sales and marketing.” Quality control and applied statistics 52.6 (2007): 629.
Steel, Emily. In Luxury’s Future, It’s Personalized Everything. The New York Times. Nov. 2018,https://www.nytimes.com/2018/11/19/fashion/luxury-retail-personalization.html, accessed on 20, March 2020.