Assignment3
John Wiley & Sons
市场营销代写 John Wiley & Sons, Inc. publishes books, journals, and electronic products for the educational, professional, scientific, technical…
John Wiley & Sons, Inc. publishes books, journals, and electronic products for the educational, professional, scientific, technical, and consumer markets. The oldest independent publisher in North America, Wiley is in the forefront of electronic publishing. With more than 200 products and services on disk, on CD- ROM, or available by network. Wiley has more than 11,000 active book titles and 400 journals. The company publishes 1500 new titles in a variety of formats each year. The company has approximately 2000 employees worldwide. 市场营销代写
Wiley has U.S. publishing, marketing, and distribution centers in New York, Colorado, Maryland, New Jersey, and Illinois. A substantial portion of Wiley’s business comes from international markets. In addition to offices in the United States, it has operations in Europe (England and Germany), Canada, Asia. And Australia to serve the needs of the local markets and explore opportunities for expanding its publishing programs.
In the early years 市场营销代写
Wiley was best known for the works of Washington Irving, Edgar Allan Poe, Herman Melville, Nathaniel Hawthorne, and other nineteenth- century American literary giants. But by the turn of the century, the company was established as a leading publisher of works on science and technology.
Today its areas of specialization include the sciences, engineering, technology, mathematics, accounting, and business management, with a growing presence in general interest titles. Wiley is committed to providing information in those formats most accessible to its readers and is taking advantage of the rapid advances in digital information technology to enhance the speed and flexibility with which it delivers print publications as well as to develop a range of offerings in electronic formats. 市场营销代写
The consulting firm you work for has been contacted by Wiley to support its textbook Project Management in Practice. Specifically, John Wiley and Sons is interested in contracting your consulting firm to develop the state-of-the-art website described above. Furthermore, Wiley would also like your firm to benchmark website state-of-the-art in terms of content, capabilities, and functionality prior to designing and developing this website.
QUESTIONS 市场营销代写
1. Develop a mind map for this project.
2. Convert your mind map into a WBS.
3. Discuss how your mind map might be used to facilitate other project planning activities such as resource allocation, schedule development, and risk analysis.
