ecommerce代写 Insight in to the strategic management and marketing of the cross border e-commerce companies under theeffect of Covid-19…
Insight in to the strategic management and marketing of the cross border e-commerce companies under the effect of Covid-19 pandemic.
Cross border E commerce simply the process of selling products or services via an Ecommerce website to buyers overseas. You can be a traditional brick and mortar store or purely an online business – what matters is that you’re reaching international customers in the international markets (Mohapatra, 2013). For businesses around the world, the rise in cross-border Ecommerce brings exciting opportunities to reach new customers and expand into new online markets (World Customs Organization (WCO), 2017c).
As the mid of 2020 while the world continued to fight against the covid 19 epidemic and uncertainty was plaguing decision makers, one thing was for sure—the survival of any business would hinge on its ability to adapt to the new normal. In such a climate, how did young and small cross border ecommerce continue to evolve its business in the pursuit of sustainable business and economic solutions that improve the welfare of impoverished public and businessmen.
Many of the small business entrepreneur find this as opportunity and jumped into the cross border e-commerce. In this proposal we will talk about 3 case studies and will evaluate their entrepreneurship journey under the Impact of the covid 19. Case studies:
- Ali express
Strategy adapted ecommerce代写
These are the three young and small cross border ecommerce enterprises. Made-in-China strategic management and marketing focused on the social media advertisement. They use WeChat and QQ for their advertisement. WeChat alone have over 18 million user every day and hence this platform help to increase the viewership during onset of epidemic lock down. And the profit of the company increase many fold due to social media advertisement.
To encourage its overseas users to spend more and buy a wider range of goods on their platform, Made-in-China has decided to enter cross-border e-commerce. They also adapted the strategy of data protection and regulation. The platform has adopted an attractive “0 commission, 0 deductions” model to attract overseas brands. That substantially reduces the costs of setting up in China.
Moreover, when more than 50% world was locked down in 2020, fresh produce could not be transported out to local and overseas markets. On the demand side, consumers were stocking up on fruits and vegetables as they cooked more frequently while being confined at home. Cross border ecommerce companies attempted to quickly bridge the demand-supply gap by setting up a dedicated portal to help producer affected by the lockdown showcase their produce via livestreaming. ecommerce代写
Similar strategy was also launched by Aoji and Chinabrands cross border e-commerce companies.
They follow the free delivery strategy and discounted the rates. And hence the company increase their profit for 30% in the 2020. These company focus on tasteful brand-building that is context-aware and supportive. Listen closely for changes to consumer sentiment and adjust the content strategy accordingly. Similarly Buy now pay later is another program start by cross border ecommerce companies to make the ecommerce easier for the consumer across the border. Shoppers can make several payments on goods instead of needing to pay the total amount at the time of purchase. They change their payment system to the e-payment (Ristyanti & widjaja, 2019). The consumer got interested in this system and they go more profit. Another strategy used was double Double 11” shopping spree last year, the number of orders for toys received by the company increased by 100 price.
These were the strategy adopted during the Covid19 by young and small cross border e commerce to gain profit and get familiar response from the public and grow their business exponentially.
- To study the impact of covid 19 on the new and small size cross border e-commerce companies in china.
- To analyze the strategic management of Chinese small size ecommerce companies under the influence of the covid 19.
We will collect secondary data of the strategic management of these selected case studies based on the interview and questions. Then we will analyze the collected, interpret it, and will formulate a blend strategy of the case studies. The questionnaire and the interview drafted will cover the following parts
Potential markets for products
Product restrictions in the foreign markets you’re interested in
Pricing and tax strategy that fits the market you want to reach
Partnering with a third-party logistics service
World Customs Organization (WCO). (2017c). Cross-border e-commerce. Retrieved from http://www. wcoomd.org/en/topics/facilitation/activities-and-programmes/e-commerce.aspx [Accessed 12 Sep. 2017].
Ristyanti, R., & Widjaja, A. W. (2019). The Strategic Entrepreneurship Impact of Performance on Indonesian E-Commerce. In SU-AFBE 2018: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia (p. 387). European Alliance for Innovation.Emma Lee, “The Incredible Rise of Pinduoduo, China’s Newest Force in E-Commerce”, Tech Crunch, July 27, 2018.
Mohapatra, S. (2013). E-commerce Strategy. In E-Commerce Strategy (pp. 155-171). Springer, Boston, MA.