Economy versus environment conundrum In an energy-oriented world, demand for fossil fuel is on a firm rise. The danger associated with the looming oil crisis creates the need for investment in natural gas (Owen, 2012). Current deposits of oil are dwindling, and alternatives are under scrutiny. Initial cash outlay for natural gas prospecting is high. The investments eventually pay off because the lucrative market for natural gas is booming as an alternative fuel. Postulated figures indicate that growth in this sector of the energy market is set to hit unprecedented levels when the feasibility of oil cannot be vouched (Daigle et al, 2010)