THE MIDDLE EAST BUSINESS The Middle East is a region that bears numerous stereotypes as well as myths. It is very significant to note that Middle East comprises of various aspects like business culture, meeting protocol, business etiquette, as well as negotiation techniques (Moore, 2004). The knowledge of this aspects by various business people willing to engage themselves with the Middle East, the communication barriers would be reduced, while stereotypes would be broken. The Middle East consist of great diversity though the common language, religion as well as culture causes a highlight of general aspects and traits for the area valid. The Geography, Culture and Business Activities in the Middle East The Middle East region is a diverse and large geographical location that is found in southwest Asia as well as northeast Africa. The division of the two areas may be due to the rivers that links them and similar geographical locations and features