1. Define creativity.
How does it differ from innovation and entrepreneurship?
What is the relationship among the three?
2. Why is it useful to approach creativity as a process? Outline the key steps or stages in theprocess. What are some likely developments in each stage?
3. Think about creativity as a process, tie in the activities and psychological styles that might dominate a particular stage. Also, tie in the roles of explorer, artist, judge and warrior during the process.
4. Creativity applies in all aspects of life. Explain how it applies to at least five arenas in theworkplace.
5. We have reviewed the stages in the entrepreneurial process.
Identify an example of a role forcreativity in each of these six stages.
6. What makes something more creative or less creative than something else? Hence, why is this painting more creative than that painting, or this solution to the problem of pollution more creative than that solution? Introduce our three criteria, explain each, and discuss how they combine to make something more creative.
7. Where do the creative blocks come into play in terms of the creative process? Explain the ten blocks discussed in class. Provide an example where you have to come up with a creative solution to something, and how each of the blocks might come into the picture.
8. Explain convergent and divergent thinking. How does engaging in both of theseapproaches strengthen solutions, making them more creative?
9. Explain the limitations of the ‘left-brain versus right-brain’ metaphor.
What is your Herrmann Brain Dominance Instrumentpreference pattern? How does it strengthen your creativity? What are your blind spots? What is meant by ‘whole-brain thinking’ or a ‘whole brain approach’?
10. Our cognitive systems are incredibly impressive-but also amazingly limited in important ways.Describe two of these limitations.
11. What is counterfactual thinking and how is it related to creativity-and entrepreneurship?
12. In the reading assignment by Ariely (“Predictably Irrational”), the power effects of cognitive anchoring were discussed. In addition, these effects were demonstrated in class in an exercise involving your social security number. What is cognitive anchoring, and how can it influence our thinking?
13. Affect ?our feelings, emotions, and moods?has been found to strongly influence both behavior and cognition. Briefly describe two ways in which affect can play an important role in entrepreneurship.
14. What is the relationship between affect and creativity? Affect and innovation? What did thestudy by Baron and Tang (an assigned reading) indicate concerning these relationships?
15. In an exercise performed in class, everyone was asked to play the “ultimatum game.” (One person recommends a division of $100 and the other person can accept or reject this division.) What important fact about the impact (and importance) of affect did this exercise illustrate?
16. What are the two phases of mind mapping? What are the key ‘rules’ do you use when developing a mind map? Explain how a mind map can lead to a more creative solution to a problem or challenge.
17. Creativity typically requires a stimulus. Provide an example of how each of the following mightbe used if you were trying to find a way to meet President Obama in person:
unrelated stimulus to the task.
180 thinking / + or – thinking.
take over time.
18. What is Alex Osborn’s SCAMPER technique? Assume you are a hardware store trying to prosper after a Horne Depot has just opened in your small town. How might SCAMPER help you produce a creative solution?
19. Use Lewin’s Forced Field Analysis to explain how you could come up with a way to write a song thatmight be recorded by a best-selling artist. Use seven criteria.
20. Explain the principle of ‘creative abrasion.’
How can abrasion or conflict be a good thing?
Whatare some ground rules for making it work?
21. How does one go about asking creative questions before trying to produce creative answers?
Assume you are one of the many student-oriented bars in Stillwater trying to survive. Apply this concept to the challenge of competitive survival and growth.
22. Describe the role of playfulness in heightening your own creativity. Are you playful? How might you develop your playfulness, especially when working in a serious corporate environment?
23. What is an ‘opportunity’? From where do opportunities come? How can one get better atfinding or recognizing opportunity