Popular Culture and Print Media The things that people read and see in the magazines and news papers have great influence on what they say, how they say that thing and their dealings. Print media has in real sense played a vital role in popular cultures. People throughout the world revolve around communication through several forms of forums. The print media is the form of communication on papers or billboards. Consistently the society uses flyers, pamphlets, billboards, newspapers, magazines and it even has mobile billboards the message sent is being received by the intended audience.