e: When developing a database for use in market analyses, there are a number of data categories that need to incorporate relative to that of the competition. One of the data categories is the customer base of the company relative to the product in question. The numbers of the customers who buy the Pull and Turn clean Hygiene Handle from the company form the customer base. This data is crucial, with reference to strategizing on the best way forward now and in the future. The pricing regime of the product also needs a futuristic perspective (About Marketing Mix, 2014). The pricing plays a great role in the customers’ budgets; this also implies that, sales in units with reference to wholesale and retailed units are also another data category to consider.